You're going to see a lot of Black Friday and Cyber Monday deals this weekend. Some will be from huge corporations, cutting their outrageous profit margins to make it seem like they're doing you a favor.
Others will be from indie creators and small businesses. Think your friend's Etsy shop, a coworkers book that they wrote in their spare time, the company that your brother finally took the leap to start.
On Day 2 — Evolutionary Reconstruction I wrote that:
Rather than seeking to supplant corporate power, the goal is the build entirely new institutions that directly advance our desired outcomes... I love this idea because it demonstrates how an entrepreneurial spirit can survive without the ruthless incentives that capitalism requires.
For the foreseeable future, it's inevitable that the people in your community are going to be launching new projects and pursuing new passions. It's also inevitable that, given the circumstances of life, some of these pursuits will be monetized to keep the creator afloat.
I'm not one for "ethical purchasing" — it's not a net negative, but it takes the onus off of the corporations doing the harm and places it onto you as a consumer.
However, I do support building community wealth. It's not about supporting the billionaire that looks like you, but the neighbor that lives like you.
That's the mindset I'm using heading into this weekend.